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Variable Data
If you're like most of our clients, you already know how powerful variable data printing can be when it comes to communicating. High-speed laser printing is so effective and efficient that it's hard to remember a time before laser-printed billing statements and personalized direct marketing campaigns.
Most of us have handled merging an address into a Microsoft Word document, but variable data printing holds so many more possibilities. Have you ever thought of?
- Using barcodes to ease data entry when a payment, donation or sale comes in?
- Using latitude/longitude points to show geographically-relevant information like the closest representative or "here's what your neighbors have to say?"
- Merging a list with a complex document like a newsletter or sales flyer?
- Using a donor's gift history to ask for a similar or greater gift?
- Using a customer's purchase history to show custom messages or advertising on statements or invoices?
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